P3 Higher Education Summit
Conceptualized and designed core creative for the P3 Higher Education Summit. The P3 Higher Education Summit is one of the largest gatherings of higher education business officers, campus planners, and facility managers from colleges and universities, research facilities, technical schools, and smaller institutions from across the country.
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I wanted this design to be bold and attract a certain audience. I did so by using colors that are typical university colors, navy blue and yellow. I added buildings that abstractly show a college campus, as well as overlapping shapes that appear as campus flags. I wanted the design to appear clean and sophisticated, but still playful. I used fonts that are bold and easy to read. I designed many pieces for the P3 Higher Education Summit such as prospectuses, web ads, email headers and save the dates.